MAP Pricing

What is a Minimum Advertised Price Policy (more commonly known as a MAP policy)?

A MAP policy is one in which a supplier or manufacturer limits the ability of their distributors to advertise prices below a certain level. Unlike a resale-price-maintenance agreement, a MAP policy does not stop a retailer from actually selling below any minimum price.

Some of Chairlines' suppliers require we advertise pricing a set level. In many cases actual retail pricing is lower than the advertised price for these products on our website. Please contact us for more information.